Web Survey Bibliography
Many different response formats have been used in web-based survey to measure attitudes. Two common measures are numeric box entry and single response radio buttons. A newer technique has been the visual analog scale (VAS). In web-based surveys, respondents click on the line that best represents their position. Another common method often used in telephone surveys to measure attitudes has been a branching approach - first measure the direction of attitude and then the degree of attitude.
One issue in the use of attitude measures is the extent to which cultural and country differences in scale usage could influence responses. Some have suggested that the VAS or branching approaches may be measures that could minimize cultural biases. In this study we investigated branching, radio button, numeric box, and VAS attitudinal measures across multiple countries. Respondents were asked to indicate how much they liked doing a variety of behaviors using the scales assigned. They were then asked how often they engaged in the behavior in the past 30 days, which formed the primary criterion. We examined the length of time it took to complete the scales (branching and VAS took the longest), and will report on how response distributions were affected by response format and culture, and how response format affected criterion-related validity.
Conference homepage (abstract)
Web survey bibliography - Terhanian, G. (11)
- 28 Questions to Help Buyers of Online Samples; 2015; Cape, P. J.; Phillips, A.; Baker, R.; Cooke, M.; Ribeiro, E.; Terhanian, G.
- An approach to selecting online respondents; 2013; Terhanian, G.
- Thinking Differently About How to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- A Smarter Way to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Parallel Phone and Web-based Interviews: Effects of Sample and Weighting on Comparability and Validity...; 2008; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- Multi-Mode Research and Data Linkage. Theoretical and Practical Advice; 2005; Terhanian, G.
- The record of internet-based opinion polls in predicting the results of 72 races in the November 2000...; 2001; Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W., Terhanian, G.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W.
- Back to the Future of Online Polling; 1999; Taylor, H., Terhanian, G., Mitofsky, W. J.